The Complete Guide to Tracking you Email Marketing Results
In today's modern age, communication between businesses and their clients is of utmost importance. That is why client retention is a necessity and so are email-marketing systems. If you're looking for an email marketing system, you better make sure it can track your results.
Business owners can't ignore the fact that it is more cost-efficient to retain existing clients than recruit new ones. That's where email marketing systems come in, as they allow businesses to strengthen their bond with their clients over lengthy periods of time. But in order to achieve maximum control, businesses need training and practice. That's why we wrote the Complete Guide to Tracking Email Marketing Results. Here are the five main aspects:
The gate to better open rate percentages
Let's start at the beginning. The first aspect we need to consider is the Open Rate. In email marketing terms, this means the percentage of people that received your email and opened it. As you start out, our Open Rate is expected to be at about 20%-35%. But do not worry– you can practice and equip yourself with techniques that will help you improve your Open Rate, such as sending emails from your personal email address or using a better subject header.
To click or not to click on the link– that is the question
The Open Rate is just the first step. The next step is the Click Through Rate (CTR). CTR is the percentage of people who have received your email, opened it and clicked on the links that lead to a landing page or website. The advantage of CTR is that it gives you a comprehensive picture of the strength and weakness of the links you attached.
A small tip before we proceed
As long as we're on the subject of link effectiveness, here's a small tip: Before you send a mass email, we recommend that you conduct a test that examines the effectiveness of the links you chose to add. It's not enough to focus solely on sleek design or smart email content. You need to think about technical aspects. For example: do your links lead the recipient to the relevant landing page? Are they efficient enough?
Did the right action take place?
The purpose of email marketing systems is to keep clients updated on the products and services you are offering, as well as special sales and events. You want your clients to take action– make a purchase, ask for more information, and so on. Clicking on the link and getting to a website or a landing page doesn't necessarily mean your client will take action. To make sure he does, you need good conversion rates. That's why our third aspect deals with examining conversion rates. Oh, and just so you know, the average conversion rate is 4%.
Did this investment pay off?
Calculating conversion rates is accomplished by dividing the number of conversions by the number of emails sent. After you have your conversion rate, you will also be able to calculate your campaign's return-on-investment. This is where the fourth aspect comes in. Divide your profit by your overall investment. If after doing this you still don't know if your campaign paid off, this might help clarify things: a 40% to 45% return-of-investment is considered a good result.
Don’t write off the un-subscribers
The last aspect that will help you analyze your campaign is the Unsubscribe Rate, which determines the percentage of people who chose to unsubscribe to your mailing list. You'll also want to pay attention to those who marked your emails as Spam. Before you get depressed, remember that there will always be people who will want to unsubscribe, or who are not interested in the services you offer. As long as the unsubscribe rate in less than 10%, you shouldn't be too worried.
All the pluses in the Pulseem system
Expertise, creativity, knowledge and experience are what make us tick– and we want to share them with you. We plan on supplying you with all the guidance and instruction that will ensure that your emails provide true added value to your readers, and will strengthen your bond with your clients. So if you're ready to maximize your conversion rates, minimize your unsubscribe rates and increase your profits– then we're ready to help. That's why we're here.
Call us at 972-3-5240290 today, and begin improving your email marketing.