6 Tips for a Successful Email Marketing Campaign
Email marketing is the modern version of media advertising. It can lead to increased sales, while costing much less than standard campaigns. To make things easy, we made a list of the most important tips that will make your email campaign successful.
Choose a cool subject header
You need to match between the subject header and the target audience, but that's not all. You also have to infuse your subject line with a sense of urgency and importance. For example: "You are invited to a secret sale between 3 PM and 6 PM". Remember: the subject is the first thing your recipient reads, so it has to be catchy. And lay off the overelaborate marketing language.
People judge a book by its cover
You have to make sure your email looks amazing. Invest in email graphic design and page design. Today's readers want quick information served to them on a silver platter. Keep that in mind.
You pay for your mistakes
A few basic rules:
· Never misinform your clients
· The message must be precise
· Try avoiding Spam key words such as "free"
· Let your client choose whether to unsubscribe to your mailing list
Make your clients get up and take action
An effective campaign will provide good reason for taking action. Keep your content crisp and clear, and make sure it is filled with smart call-to-actions that will make your client feel involved.
Send your emails at the right time
If you want your email to get your recipient's attention, you need to pay attention to when you send it out. To find out when you should send your email, you need to know your target audience. Use Pulse Analytics, analyze your data and employ campaign monitoring and tracking.
The name of the game is added value
One of the most important rules is to never underestimate the content of your email or the number of times you send them out. People tend to get annoyed when they see 15 emails from the same business in one week. Pay attention to the information you send your client. Don't send irrelevant information, and make sure it has added value– or your readers will lose interest.
We'll be happy to share our email marketing ideas with you, and help you improve your email open rates. To increase sales through email marketing, contact us today.