We all know that the mobile phone probably replaced the dog, becoming every man's and women's best friend. People don't forget their phone at home – they carry the phone in their pocket at all times, quite often even more than one. This is why the use of SMS messages becomes increasingly popular when it comes to marketing.
The main rationale behind SMS marketing is obviously the ability to reach any person out there directly. The stats don't lie: Between 95% and 98% of SMS recipients read the SMS they received within a few minutes. Around 40% of all customers interact with their favorite brand using SMS marketing, and as if it wasn't enough, research shows that the response rate to offers sent via SMS is 5 times higher than the response rate to the same offers sent via email. The trend is clear – SMS marketing is here to stay.
What can you do using SMS marketing systems?
In order to maximize the effectiveness of their SMS marketing campaigns, most advertisers use specially designated SMS marketing systems which allow you to send thousands of SMS messages with a single click of a mouse. In addition, with the emerging number of SmartPhones, nowadays people use an extensive set of additional features such as QR codes, implementation of direct purchasing links, discount coupons and so on. It is therefore vital that you work with a company that has taken into account all the recent market innovations.
In addition, a well built SMS marketing system will allow you to easily add and remove subscribers to and from your mailing list, in order to avoid violating the Spamming Act. Even more importantly, the system gives you access to all the data you need to review, in order to make educated decisions as to the future of your campaign. For example, you can see the exact amount of people who opened your SMS or actually clicked the link you embedded in the message (if you actually did). In other words, every number you can get using the SMS marketing system, can be used later for further analysis.
Here at Pulseem, we will provide you with the most advanced and innovative SMS marketing system. We will also help you plan your campaign, analyze the results and make the most of the resources at your disposal.