In recent years, email marketing became a prominent tool in every company's marketing efforts. Quality email marketing campaigns can help you reach new clients, maintain the existing ones and turn both of them into loyal brand ambassadors. Here are 8 useful tips that will make your email campaign one to remember.
Use a catchy subject line – the words you choose to put in your subject line can make the difference between an email that was successfully delivered and read by the recipient, and an email that reached the inbox but was ignored by him or even got stuck in the spam box.
Personalize your emails – most email marketing campaigns lack a personalized appeal. Instead, people tend to use the same general statements time and time again. Try thinking outside of the box. The results will surely follow.
Place the most important content at the top – nearly every email server (such as Gmail, Yahoo, Hotmail and Outlook Express) will not display the entire content of your email automatically. Therefore, we recommend placing the most important messages you wish to deliver right at the top of the letter.
Embed Visible Links - one of the main goals of any email marketing campaign is to lead your mailing list subscribers to a designated landing page, any given product page or simply your company's website. Help the addressees reach their destination by embedding visible links inside the message. It should be noted however that embedding links in the pictures appearing in your email is not recommended.
Stick to reasonable proportions – don't exceed the page width limits of 600 pixels. Going beyond the standard limits could easily and yet severely damage the visual quality of your email campaign.
Focus on calling to action – make sure that the message you include in your email is filled with phrases like "call right now" or "click here.". Such direct appeals can convince those who may consider going back to your email a bit later or even ignore it to immediately purchase the products or services you have to offer. In other words, explicit phrasing can make the difference between a decision to buy and a decision to ignore your campaign completely.
Place a visible link allowing recipients to unsubscribe easily - one of the most important issues as far as email marketing is concerned, is to avoid of being accused of spamming, because not only is money on the line here but so is your company's reputation, which is far more important. In order to avoid an unpleasant turn of events make sure you place a visible link (usually at the bottom of the email) allowing recipients to easily unsubscribe and leave your mailing list.
Moreover, be sure to send a reasonable amount of emails every week / month and don't overwhelm your subscribers. Also, when you send an email make sure you ask your recipients to add your email address to their address book, In order to increase the probability of your letter staying outside the spam folder and reaching the inbox.
Used a focus group before hitting the send button – just before you click on the "send" button distributing the email to your entire mailing list, send an advance copy to numerous dummy boxes (located on different email servers) which will allow you to see it exactly as your recipients will in a few moments. This is an extremely important step because once you have pressed the "send" button there is no way back.