The Landing Page is your event's Web Business Card
The landing page is one of the most important components in the planning process of a successful event because it can provide you with quite an accurate picture of the audience expected to arrive. This will obviously help you plan the event to suit both the number of people as well as their professional background. In other words, the landing page provides you with a detailed map – all you have to do is read it carefully.
At the same time, the landing page is also your key web business card because it provides every potential participant with the exact details he needs – the venue, the date and time and the names of keynote speakers. If your landing page is properly designed, it is most likely that many people will take a closer look at it, deciding to eventually attend your event.
Easy Page from Pulseem allows you to create, design and configure your own landing page within a few minutes and with a few very simple steps. The landing page you'll prepare will be stored on our servers and as soon as you are done, you'll receive a link that can be posted, sent and embedded wherever you want it.
Getting to know your potential clients
Always remember that any landing page's primary role is to help you create a mailing list of recipients that might be interested in the services and products you have to offer. Once they fill in their personal details you get to know them better, getting a clearer picture of their personal and professional background as well as of the tailor-made solutions you can provide them.
The importance of an attractive landing page lies in the need to increase your conversion rate – the percentage of people who viewed the page and then decided to actually fill in their details and pay the admission fee for the event.
The Pulseem landing pages' design and modification system will allow you to receive real-time updates of your conversion rates.
What are the components of an attractive landing page?
A clear design – try using no more than two background colors – too many colors can actually cause confusion.
A brief text section emphasizing the most important "need to know" details as well as the expected main content of the program.
Don't forget to place your company logo and slogan in a very noticeable place along the page.
It's all about personalization
Beyond monitoring the overall number of expected participants, our system will allow you to contact all applicants collectively, and more importantly - personally. Addressing an applicant on a personal note will help you become more familiar with the participants attending the conference, learn more about their interests and understand which part they would find the most interesting. Any background material you have gathered will be used later on for the purposes of a successful follow-up which will has the potential to increase your revenue.