Seeing the Whole Picture – Literally
Up until now, the emails you sent to your customers and newsletter recipients were mostly boring. They contained words, words and some more words. There were almost no photographs present. You obviously didn't mean for it to happen but that's exactly what happened when almost every email server available (Yahoo, Gmail, Hotmail and also Outlook Express), has blocked the automatic display of images. In order to bypass this block, recipients were required to press a designated button but most of them simply chose to ignore it, turning the time you invested in coming up with an original design into a wasted one. Don't let that happen again!
Pulseem is proud to present to you the latest feature exclusively embedded in our email marketing system. This unique feature will allow your recipients to automatically view the entire email – pictures included, without the need to press a download images button.
So Why is a Picture Worth a Thousand Words?
We all know the three-second rule - this is the time frame during which the average internet user will decide whether he wants to continue to browse the website he has just discovered. In other words, this is the time frame you must use in order to make a great first impression. And you all know, you don’t get a second chance to make that first impression.
When it comes to email marketing, this timeframe becomes even shorter. If you fail to succeed in creating an appropriate first impression, there probably won't be a second one. It is as simple as that.
It is worth noting that more and more marketing research papers published in recent years clearly show that a very large number of mailing lists subscribers did not even bother to read the text appearing in the email they received if it lacked a certain incentive they were looking for. An original picture or a daring and bold design can in fact make a difference. Put yourself in their position and you'll reach the same conclusion.
What can YOU gain from using images in Email Marketing?
If you attach a great picture of the products you offer to the email you send out, it will surely serve as a significant step towards closing the purchase. Images allow you to gain your customer's trust because what they see is what they get.
Today, less than 25% of the recipients on your mailing lists will take the time to display the full and colorful version of the email they received. Most of them will just settle for the text you wrote, and this might just not be good enough to close the sale. Remember, today's satisfied customer will become tomorrow's loyal brand ambassador.