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The Advantages and Benefits of SMS Marketing

90 Minutes vs. 90 Seconds

Did you know that it will take an average person 26 hours to report his wallet was stolen? However, when it comes to mobile phones, it will take no more than an average 68 minutes. Here are some more fascinating numbers: replying to an email takes an average person about 90 minutes. Replying to an SMS will take no more than 90 seconds. And if that is not enough, additional research showed that around 70% of all searches performed on mobile phones, result in an action within the hour.

The abovementioned statistics simply goes to show you the reasons behind the recent phenomena of SMS marketing. More and more business owners use direct SMS marketing because the mobile phone has become almost every person's most reliable accessory. Here are some of the benefits and the advantages that will keep SMS marketing alive in years to come.

Reaching every person's best friend

The most significant advantage in SMS marketing lies obviously in the ability to reach any recipient directly, without any middle person or obstacles along the way. In an era when every person walks around with one and quite often even two mobile phones in his pocket, SMS marketing becomes extremely efficient.

As the statistics have shown, it is likely that an SMS message sent to recipients will be opened by them in a much shorter period than promotional messages sent by regular mail. Regular mail messages usually find their way quickly into the trash. Wouldn’t you rather send an SMS message when almost every SMS messages sent to a recipient will probably be opened within seconds or minutes.

Personalizing your message

SMS marketing allows advertisers to compose personalized messages that can tip the balance in any consumer's mind and provide the needed incentive for a purchase
. For example, just imagine that on your way from work on your birthday, you receive an SMS containing birthday wishes from one of your favorite brands. Besides the fun of it, you'll probably visit the nearest store of the same brand within a matter of days or even minutes.

SMS Marketing is here to stay

In addition, SMS advertising and marketing can be carried out only after an explicit approval provided by the recipient. Such an approval serves as a reference reducing any future litigation in court about spam messaging.. However, the main issue here is that the permission given simply indicates that the recipient is interested in your products and services. This means only one thing – as long as you keep sending attractive offers, there is no reason for the recipient not to become a loyal brand ambassador as time goes on.

As you can see, SMS marketing is expected to continue and dominate the advertising scope. This is simply because this is one of the most efficient tools out there. SMS marketing allows advertisers and business owners to reach their exact target audience on a channel in which the distance between the promotional message and the actual purchase is probably the shortest.

Our skilled team of experts here in Pulseem will help you plan the most effective SMS marketing campaign that will take into account both your budget and individual needs. We will also help you analyze the characteristics of your target audience and do our best to assist you in maximizing the resources at your disposal.

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